Ağıllı Nağıllar — an exclusive corporate typeface for the advertising agency. The Ağıllı Nağıllar typeface was created exclusively for the advertising agency of the same name. Serving as a central element of the agency’s visual identity, it forms the basis of the logo and acts as the brand’s primary communication tool.
The project began with the client’s own sketches and the idea of turning them into a functional font. My role went beyond digitizing the initial concept — I also refined the design with my own suggestions, improving the forms, technical accuracy, and overall usability.
The project required a fast turnaround, and the font was delivered on time so that the agency could immediately use it in their communication materials. The typeface fully met expectations and is already in active use. In the coming months, there are plans to further refine and expand it. For now, the timely delivery and provided support have been an invaluable help in the rebranding process.
During the rebranding, the agency’s style became more dynamic and flexible. The new logo emphasized creativity and emotional strength, but one piece was still missing — a signature font belonging solely to the agency.
In crafting the typeface, we drew inspiration from the agency’s core values: creative, modern, intelligent, flexible, and approachable. The result is a font that combines simplicity with professionalism, delivering a clear and convincing brand message.
The finished typeface contains 357 glyphs and supports only the Azerbaijani alphabet (within the Basic Latin set). With minimalist forms, precise proportions, and balanced spacing, it feels both familiar and innovative. Continuing the aesthetic language of the logo, it ensures consistency across all of the agency’s visual communication channels.
The Ağıllı Nağıllar font is intended for use in the agency’s social media accounts and internal communication materials. This way, the brand maintains a strong and distinctive visual signature wherever it connects with its audience.
Client: "Ağıllı Nağıllar" Advertising Agency
Creative Director: Gunai Abbasova
Sketches: Gunai Abbasova
Type Designer: Tural Alisoy
Creative Director: Gunai Abbasova
Sketches: Gunai Abbasova
Type Designer: Tural Alisoy
